The thing about SEO is that it never really goes out of style. Even during a recession, businesses need to be able to generate leads and traffic in order to stay afloat. And while there are other marketing tactics out there that can help with this, SEO is still the best tactic to rely on – for a number of reasons. Here are 7 reasons why SEO should be your go-to marketing strategy during a recession.
1. SEO is Cost-Effective
One of the biggest benefits of SEO is that it’s a very cost-effective marketing tactic. In fact, it’s one of the most cost-effective ways to generate leads and traffic. A leading SEO Agency in Los Angeles explained that this is because you don’t have to spend any money on advertising in order to rank higher in search engine results pages (SERPs). All you need to do is create quality content and optimize your website, and you’ll be able to generate leads without spending a lot of money.
2. SEO Is Long-Term
Another reason why SEO is the best tactic to get leads during a recession is because it’s a long-term strategy. SEO Services Company Miami added that once you’ve ranking higher in SERPs, you’ll continue to generate leads and traffic long after the recession is over. This is in contrast to other marketing tactics, such as paid search ads, which will only generate leads and traffic while you’re actively paying for them.
3. SEO builds trust and credibility
In order to be successful, businesses need to build trust and credibility with their target audiences. And one of the best ways to do this is through SEO. When you rank higher in SERPs, it signals to your target audience that you’re a credible and trustworthy source of information. This is because people tend to trust the results that show up on the first page of Google more than they trust the results that show up on subsequent pages.
4. SEO supports other marketing efforts
SEO doesn’t exist in a vacuum – it can and should be used in conjunction with other marketing efforts. For example, if you’re running a paid search campaign, optimizing your website for SEO can help you get more bang for your buck. A top digital marketing agency in Dallas shared that this is because people who see your ad are more likely to click on it if your website is ranking higher in SERPs. Similarly, if you’re using email marketing or social media marketing, optimizing your website for SEO can help you generate more leads from these channels.
5. You can measure SEO results
One of the best things about SEO as a digital marketing service or strategy is that it’s very easy to measure the results. There are a number of tools, such as Google Analytics, that you can use to track how much traffic you’re getting from organic search. This allows you to fine-tune your SEO efforts and ensure that you’re getting the most bang for your buck.
6. It’s easy to get started with SEO
Another great thing about SEO is that it’s relatively easy to get started. You don’t need to be an expert in order to start ranking higher in SERPs. In fact, there are a number of resources, such as blog posts and online courses, that can teach you everything you need to know about SEO. Once you have a basic understanding of how SEO works, you can start implementing it on your own website.
7. SEO is always changing
Finally, it’s important to note that SEO is always changing. Google makes hundreds of algorithm changes every year, and these changes can impact the way your website ranks in SERPs. This means that you need to stay up-to-date on the latest SEO news and trends if you want to keep your website ranking high. However, this also presents an opportunity for businesses to get ahead of their competition. If you’re able to stay ahead of the curve on the latest SEO trends, you’ll be in a better position to generate leads and traffic during a recession.
These are just a few of the reasons why SEO is the best tactic to get leads during a recession. If you’re looking for a cost-effective and long-term marketing strategy, then SEO is the way to go.