What makes email marketing so effective nowadays? Email marketing has been around for decades, but the popularity of commercial emails has only increased over the past few years. In fact, only 12% of marketers claim to have fully integrated email marketing into their business. But there are a few key factors to keep in mind. Let’s take a closer look. Firstly, remember that personalization is key to making email campaigns work. When a recipient reads a subject line that includes their name, they are far more likely to open it.
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Another reason why email marketing is so effective nowadays is the fact that consumers are so smart! Emails are sent at convenient times, so people can check them whenever they want. Emails also show customers that you’re thinking of them. They can find out about special offers or recent company activities through an email. As long as they’ve signed up for the emails, they’re more likely to read them and buy from you.
Regardless of your business’ size, email remains the most effective digital marketing strategy. Email is cost-effective and can provide an exceptional customer experience, and it allows you to test data about your customers. Email is also highly versatile and works well with other digital channels. By combining the two, you can maximize the effectiveness of your email marketing strategy. In the end, you’ll get more sales! If you’re looking to make more money through email marketing, consider investing in a personalised email program.
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