Social media marketing has become a non-avoidable strategy for businesses. But how do you find out which platform is right for you? Some business owners think it’s best to be present and active on all platforms, from Instagram and Facebook to TikTok and LinkedIn. However, to ensure your social media marketing strategy will succeed, you must pick the platforms that can bring the most productivity to your business activities. This way, you will be able to appear in front of the right audience and connect with them.
Three tips for choosing the right social media platform
Trying multiple marketing platforms all at once won’t be as effective as focusing on just a few. So, here’s how you can pick the right one for your company.
1. Learn about your audience
First, define where your audience is the most active. For example, if your business sells clothes and shoes, your potential customers will mostly look for them on Instagram and Facebook. Some will simply Google their preferred product, but this is not about social media. So, do some social listening and find out where your customers have conversations, share posts, and comment on different types of content. Do they like talking about one-piece fillers and action movies or maybe they prefer to discuss more professional topics such as finances?
In this process, you should also learn the content your customers are interested in. It should be videos, text posts, images, podcasts, etc. On average, users have around 7-8 social accounts, making it hard for brands to get their attention easily. However, learning about their behavior and preferences is key for boosting your social media marketing strategies and can help you can choose the perfect platform for your company.
2. Do a competitor analysis
Besides knowing enough about your audience, it would help if you learned about competitors are well. What platforms do they use most? What content and messaging do they share? You can look for audience engagement, post frequency, Instagram stories they share, etc. Most likely; if your competitors have been active on a certain social media platform for a long time, it should bring them enough effectiveness in terms of marketing. In addition, you can get virtual assistant services to provide excellent customer support. You should do a competitor analysis for promoting your healthcare chatbot, which has the goal of guiding your customer on health-related issues.
However, once you’ve gathered enough competitor data, it doesn’t mean you should do exactly as they do. You can think of new approaches to certain issues, share more innovative content, and use more creative visuals. This way, you won’t copy them, and they will be unique to your audience.
3. Consider your business industry
When creating your social media strategy and choosing platforms, it’s important to consider the type of your business and niche. Understand whether your company is a B2C or a B2B business. For example, if it’s in the B2B sector, you will be more likely to use LinkedIn for more engagement and productive operations. On the other hand, if it’s in the B2C sector, it will be more effective to be active on Instagram and Facebook. For example, if you run an online store, you should also hire Shopify developers to make your website as professional as possible. You can find developers who are looking for jobs in Southampton or want to work remotely and can help you create excellent website
In the meantime, consider the fact that video content is becoming more and more popular. Companies nowadays use TikTok and YouTube regardless of their industry or business activities. So, remember the next time you craft a social media strategy.
Social media platforms provide many features and opportunities to increase sales, appear in front of their customers, and improve brand awareness. However, the results won’t be very impressive if you don’t choose the right platforms. So, use the tips mentioned above, and you will achieve an excellent outcome.