If you are new to digital marketing, you may wonder if email marketing is a good fit for your business. After all, it has been used for centuries, but is email marketing truly digital? Let’s look at the different forms of advertising in the digital age. What is digital advertising? In its broadest sense, digital advertising is any form of advertising on the internet. Examples of digital advertising include Google ads, Facebook ads, and suggested Facebook posts.
When used correctly, email marketing campaigns can provide a very high ROI. An average company with a 15,000-email database would spend 152 hours a year managing its campaign. This time would be spent writing emails, scheduling them, responding to emails, and maintaining the database. Using this type of advertising is a great way to keep in touch with your customers and boost their engagement with your brand.
Using list segmentation is a great way to customize your emails based on your subscribers’ interests. You can use information on your customers or their purchasing history to segment your lists. You can also use sales CRM tools to ask subscribers what they would like to receive from you. By doing so, you can increase your chances of converting email subscribers into customers. The best part about email marketing is that it is easy to do – you just need to practice!
